Saturday 17 March 2012

Why is confidence so attractive?

Because uncertainty is so repulsive!

We already saw from here that confidence is very seductive. But the looming question is, why?

Well, I reckon its because of this, as I posted on before, Ambiguity Aversion: we don't mind risk but we hate uncertainty.

Confidence is nothing more than the communication of certainty. And we love certainty, as demonstrated by the age old test, what do you want, a garaunteed £500, or, I flip a coin, if you win you the flip you get £1000, if you lose the flip, you get NOTHING. ( most people chose the garaunteed £500 )

A bird in hand is worth two in the bush.

blah blah blah.







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